Glossary of Marketing Communications Terminology

Above The Fold

[1] The portion of a newspaper's front page which is located above the mid-point (where the paper is folded).

[2] When referencing a web site, this term refers to the portion of the web page which is visible without requiring the user to scroll.

[usage] To improve ease of use, always place your website's navigation tools above the fold.

• Above The Fold
• Above the Line
• Account Management
• Accredited Programs
• ACORN
• Ad Agency
• Ad Space
• Added Value
• ADSL
• Advertising
• Advertising Agency
• Advertising Network
• Advertorial
• Advocacy Advertising
• Adware

• Affiliate Marketing
• Affinity Marketing
• After Sales Service
• AIDA
• AIUAPR
• ALT Text
• Ambient Media
• Ambush Marketing
• Animated GIF
• Annual Report
• Ansoff Matrix
• Application Service Provider
• Asset Led Marketing
• Assignments