Glossary of Marketing Communications Terminology

Ad Agency

[1] An business that designs and produces advertisements to call public attention to its clients.

[2] Any commercial concern engaged in providing any service connected with the making, preparation, display or exhibition of advertisements or marketing communiations materials.

[usage] MSH Marketing Group is Keene, New Hampshire's oldest ad agency.

[a.k.a.] Advertising Agency

• Above The Fold
• Above the Line
• Account Management
• Accredited Programs
• ACORN
• Ad Agency
• Ad Space
• Added Value
• ADSL
• Advertising
• Advertising Agency
• Advertising Network
• Advertorial
• Advocacy Advertising
• Adware

• Affiliate Marketing
• Affinity Marketing
• After Sales Service
• AIDA
• AIUAPR
• ALT Text
• Ambient Media
• Ambush Marketing
• Animated GIF
• Annual Report
• Ansoff Matrix
• Application Service Provider
• Asset Led Marketing
• Assignments