Glossary of Marketing Communications Terminology

Affiliate Marketing

A form of marketing or advertising used on the internet. Companies that sell products or services online link to relevant sites. The advertising on the other or 'affiliate' sites is paid for according to results.

• Above The Fold
• Above the Line
• Account Management
• Accredited Programs
• ACORN
• Ad Agency
• Ad Space
• Added Value
• ADSL
• Advertising
• Advertising Agency
• Advertising Network
• Advertorial
• Advocacy Advertising
• Adware

• Affiliate Marketing
• Affinity Marketing
• After Sales Service
• AIDA
• AIUAPR
• ALT Text
• Ambient Media
• Ambush Marketing
• Animated GIF
• Annual Report
• Ansoff Matrix
• Application Service Provider
• Asset Led Marketing
• Assignments