Glossary of Marketing Communications Terminology

Ambush Marketing

A deliberate attempt by an organisation to associate itself with an event (often a sporting event) in order to gain some of the benefits associated with being an official sponsor without incurring the costs of sponsorship. For example by advertising during broadcasts of the event.

• Above The Fold
• Above the Line
• Account Management
• Accredited Programs
• ACORN
• Ad Agency
• Ad Space
• Added Value
• ADSL
• Advertising
• Advertising Agency
• Advertising Network
• Advertorial
• Advocacy Advertising
• Adware

• Affiliate Marketing
• Affinity Marketing
• After Sales Service
• AIDA
• AIUAPR
• ALT Text
• Ambient Media
• Ambush Marketing
• Animated GIF
• Annual Report
• Ansoff Matrix
• Application Service Provider
• Asset Led Marketing
• Assignments