Glossary of Marketing Communications Terminology

Asset Led Marketing

Asset led marketing uses product strengths such as the name and brand image to market both new and existing products. Marketing decisions are based on the needs of the consumer AND the assets of the product.

• Above The Fold
• Above the Line
• Account Management
• Accredited Programs
• ACORN
• Ad Agency
• Ad Space
• Added Value
• ADSL
• Advertising
• Advertising Agency
• Advertising Network
• Advertorial
• Advocacy Advertising
• Adware

• Affiliate Marketing
• Affinity Marketing
• After Sales Service
• AIDA
• AIUAPR
• ALT Text
• Ambient Media
• Ambush Marketing
• Animated GIF
• Annual Report
• Ansoff Matrix
• Application Service Provider
• Asset Led Marketing
• Assignments