Glossary of Marketing Communications Terminology

B2B

[1] Marketing efforts directed from one business to another.

[2] usinesses doing business with other businesses. The term is most commonly used in connection with e-commerce and advertising, when you are targeting businesses as opposed to consumers.

[usage] MSH Marketing Group specialize in B2B marketing communications.

[a.k.a.] Business-to-Business

• B2B
• B2C
• Balanced Scorecard
• Banner Ad
• Banner Adverts
• Below the Line
• Black Space
• Blended E-Learning
• Blog
• Bluetooth
• Bookmark
• Brand
• Brand Building
• Brand Extension
• Brand Management

• Brand Value
• Branding
• Broadcast
• Brochure
• Brown Goods
• Business Plan
• Business Strategy
• Business to Business (B2B)
• Business to Consumer (B2C)
• Business-to-Business
• Button Ad
• Buying Behaviour
• Buzz
• Buzzword