Glossary of Marketing Communications Terminology

Brand Identity

A unique set of images and ideas that represent what a particular brand stands for and imply a potential promise to customers. "Brand identity" refers to the strategic goal for a brand; while "brand image" is what currently resides in the minds of consumers.

• B2B
• B2C
• Balanced Scorecard
• Banner Ad
• Banner Adverts
• Below the Line
• Black Space
• Blended E-Learning
• Blog
• Bluetooth
• Bookmark
• Brand
• Brand Building
• Brand Extension
• Brand Identity
• Brand Image

• Brand Management
• Brand Value
• Branding
• Broadcast
• Brochure
• Brown Goods
• Business Plan
• Business Strategy
• Business to Business (B2B)
• Business to Consumer (B2C)
• Business-to-Business
• Button Ad
• Buying Behaviour
• Buzz
• Buzzword