Glossary of Marketing Communications Terminology

Buying Behaviour

The process that buyers go through when deciding whether or not to purchase goods or services. Buying behaviour can be influenced by a variety of external factors and motivations, including marketing activity.

• B2B
• B2C
• Balanced Scorecard
• Banner Ad
• Banner Adverts
• Below the Line
• Black Space
• Blended E-Learning
• Blog
• Bluetooth
• Bookmark
• Brand
• Brand Building
• Brand Extension
• Brand Management

• Brand Value
• Branding
• Broadcast
• Brochure
• Brown Goods
• Business Plan
• Business Strategy
• Business to Business (B2B)
• Business to Consumer (B2C)
• Business-to-Business
• Button Ad
• Buying Behaviour
• Buzz
• Buzzword