Glossary of Marketing Communications Terminology

Comparative Advertising

Advertising which compares a company's product with that of competing brands. Must be used with caution to avoid accusations of misrepresentation from competitors.

• Caching
• Campaign
• cascading style sheets (CSS)
• Catalog
• Category Management
• Cause Related Marketing
• CD-ROM
• Channels
• Chartered Marketer
• CIM Training
• Click-Through
• Commercial
• Communication
• Company Specific Training
• Comparative Advertising
• Competitions
• Competitive Advantage
• Competitors
• Concept
• Confusion Marketing
• Consumer
• Consumer Behaviour
• Consumer Products

• Conversion Rate
• Cookie
• Copy Writing
• Copyright
• Copywriting
• Corporate Identity
• Corporate Reputation
• Corporate Strategy
• Cost Leadership
• Cost-Effective
• Cost-Per-Action (CPA)
• Cost-Per-Click (CPC)
• CPM
• Creative
• Culture
• Customer
• Customer Acquisition Cost
• Customer Lifetime Value (CLV)
• Customer Loyalty
• Customer Relationship Management (CRM)
• Customer Satisfaction
• Customer Service Program