Glossary of Marketing Communications Terminology

Copyright

The law that protects an author's original material, usually (in the UK) for 70 years after the author's death. Similar law covers logos and brand names

• Caching
• Campaign
• cascading style sheets (CSS)
• Catalog
• Category Management
• Cause Related Marketing
• CD-ROM
• Channels
• Chartered Marketer
• CIM Training
• Click-Through
• Commercial
• Communication
• Company Specific Training
• Comparative Advertising
• Competitions
• Competitive Advantage
• Competitors
• Concept
• Confusion Marketing
• Consumer
• Consumer Behaviour
• Consumer Products

• Conversion Rate
• Cookie
• Copy Writing
• Copyright
• Copywriting
• Corporate Identity
• Corporate Reputation
• Corporate Strategy
• Cost Leadership
• Cost-Effective
• Cost-Per-Action (CPA)
• Cost-Per-Click (CPC)
• CPM
• Creative
• Culture
• Customer
• Customer Acquisition Cost
• Customer Lifetime Value (CLV)
• Customer Loyalty
• Customer Relationship Management (CRM)
• Customer Satisfaction
• Customer Service Program