Glossary of Marketing Communications Terminology

Corporate Identity

[1] The character a company seeks to establish for itself in the mind of the public, reinforced by consistent use of logos, colours, typefaces and so on.

[2] How a particular business is perceived by it's customers and the rest of the marketplace.

[usage] Corporate Identity is expressed through the systematic use of words and symbols.

• Caching
• Campaign
• cascading style sheets (CSS)
• Catalog
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