Glossary of Marketing Communications Terminology

Customer Lifetime Value (CLV)

The profitability of customers during the lifetime of the relationship, as opposed to profitability on one transaction.

• Caching
• Campaign
• cascading style sheets (CSS)
• Catalog
• Category Management
• Cause Related Marketing
• CD-ROM
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• Chartered Marketer
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• CPM
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• Customer
• Customer Acquisition Cost
• Customer Lifetime Value (CLV)
• Customer Loyalty
• Customer Relationship Management (CRM)
• Customer Satisfaction
• Customer Service Program