Glossary of Marketing Communications Terminology

Data Processing

The obtaining, recording and holding of information which can then be retrieved, used, disseminated or erased. The term tends to be used in connection with computer systems, and today is often used interchangeably with 'Information Technology'.

• DAGMAR
• Data Processing
• Data Protection Act
• Data Sheet
• Database
• Database Marketing
• Datasheet
• Decision Making Unit (DMU)
• Delegate
• Demand
• Demographic Data
• Development
• Differentiation
• Digital Video

• DINKY
• Direct Mail
• Direct Marketing
• Direct Response Advertising (DRA)
• Discounted Cash Flow (DCF)
• Disintermediation
• Distance Learning
• Distribution
• Diversification
• Doorway Domain
• Doorway Page
• DVD
• Dynamic Web Page