Glossary of Marketing Communications Terminology

Development

[1] The act of improving by expanding or enlarging or refining.

[2] The systematic use of knowledge for the production of materials, systems, or methods useful in achieving specified objectives.

[usage] Marcom planning leads to the development of effective marcom campaigns.

• DAGMAR
• Data Processing
• Data Protection Act
• Data Sheet
• Database
• Database Marketing
• Datasheet
• Decision Making Unit (DMU)
• Delegate
• Demand
• Demographic Data
• Development
• Differentiation
• Digital Video

• DINKY
• Direct Mail
• Direct Marketing
• Direct Response Advertising (DRA)
• Discounted Cash Flow (DCF)
• Disintermediation
• Distance Learning
• Distribution
• Diversification
• Doorway Domain
• Doorway Page
• DVD
• Dynamic Web Page