Glossary of Marketing Communications Terminology

Differentiation

[1] Ensuring that products and services have a unique element to allow them to stand out from the rest

[2] Drawing attention to distinct, unique features, traits or aspects for the purpose of setting one apart from competitors.

[usage] Differentiation helps distinguish your brand above all others.

• DAGMAR
• Data Processing
• Data Protection Act
• Data Sheet
• Database
• Database Marketing
• Datasheet
• Decision Making Unit (DMU)
• Delegate
• Demand
• Demographic Data
• Development
• Differentiation
• Digital Video

• DINKY
• Direct Mail
• Direct Marketing
• Direct Response Advertising (DRA)
• Discounted Cash Flow (DCF)
• Disintermediation
• Distance Learning
• Distribution
• Diversification
• Doorway Domain
• Doorway Page
• DVD
• Dynamic Web Page