Glossary of Marketing Communications Terminology

Discounted Cash Flow (DCF)

A method of estimating an investment's current value based on the discounting of projected future revenues and costs. The further into the future the flow occurs, the more heavily it will be discounted.

• DAGMAR
• Data Processing
• Data Protection Act
• Data Sheet
• Database
• Database Marketing
• Datasheet
• Decision Making Unit (DMU)
• Delegate
• Demand
• Demographic Data
• Development
• Differentiation
• Digital Video

• DINKY
• Direct Mail
• Direct Marketing
• Direct Response Advertising (DRA)
• Discounted Cash Flow (DCF)
• Disintermediation
• Distance Learning
• Distribution
• Diversification
• Doorway Domain
• Doorway Page
• DVD
• Dynamic Web Page