Glossary of Marketing Communications Terminology

Diversification

An increase in the variety of goods and services produced by an individual enterprise or conglomerate. It may be encouraged, either by business owners or by governments, in order to reduce the risk of relying on a narrow range of products.

• DAGMAR
• Data Processing
• Data Protection Act
• Data Sheet
• Database
• Database Marketing
• Datasheet
• Decision Making Unit (DMU)
• Delegate
• Demand
• Demographic Data
• Development
• Differentiation
• Digital Video

• DINKY
• Direct Mail
• Direct Marketing
• Direct Response Advertising (DRA)
• Discounted Cash Flow (DCF)
• Disintermediation
• Distance Learning
• Distribution
• Diversification
• Doorway Domain
• Doorway Page
• DVD
• Dynamic Web Page