Glossary of Marketing Communications Terminology

Dynamic Web Page

A web page that responds to users' requests and gather information from them. Oftentimes, they have built-in links to a database, from which they extract data based on input from the user.

[usage] A dynamic web page can collect and store information about your prospects.

• DAGMAR
• Data Processing
• Data Protection Act
• Data Sheet
• Database
• Database Marketing
• Datasheet
• Decision Making Unit (DMU)
• Delegate
• Demand
• Demographic Data
• Development
• Differentiation
• Digital Video

• DINKY
• Direct Mail
• Direct Marketing
• Direct Response Advertising (DRA)
• Discounted Cash Flow (DCF)
• Disintermediation
• Distance Learning
• Distribution
• Diversification
• Doorway Domain
• Doorway Page
• DVD
• Dynamic Web Page