Glossary of Marketing Communications Terminology

E-Business

[1] Conducting of business on the Internet. It not only includes buying and selling but also servicing customers and collaborating with business partners.

[2] A business approach in which some or all of the sales and customer support processes are managed electronically, usually via the Internet.

[usage] MSH develops e-business systems for customers around the world.

• E-Business
• E-Commerce
• E-Learning
• E-marketing
• Efficient Consumer Response (ECR)
• Electronic Point of Sale (EPOS) System
• Emotional Selling Preposition (ESP)

• Endorsement
• Entrepreneur
• Ethical Marketing
• Experience Curve
• Export Marketing
• External Analysis