Glossary of Marketing Communications Terminology

E-Commerce

The buying and selling of products and services by businesses and consumers over the internet.

[usage] Dynamic e-commerce websites can process transactions automatically.

• E-Business
• E-Commerce
• E-Learning
• E-marketing
• Efficient Consumer Response (ECR)
• Electronic Point of Sale (EPOS) System
• Emotional Selling Preposition (ESP)

• Endorsement
• Entrepreneur
• Ethical Marketing
• Experience Curve
• Export Marketing
• External Analysis