Glossary of Marketing Communications Terminology

Electronic Point of Sale (EPOS) System

A system whereby electronic tills are used to process customer transactions in a retail outlet. Local EPOS systems are usually connected to a central computer system, so that financial and inventory-related data can be exchanged between the store and head office, allowing automatic accounting and replenishment.

• E-Business
• E-Commerce
• E-Learning
• E-marketing
• Efficient Consumer Response (ECR)
• Electronic Point of Sale (EPOS) System
• Emotional Selling Preposition (ESP)

• Endorsement
• Entrepreneur
• Ethical Marketing
• Experience Curve
• Export Marketing
• External Analysis