Glossary of Marketing Communications Terminology

Entrepreneur

Someone who sees an opportunity and risks their own money to set up a business organisation in order to respond to it.

• E-Business
• E-Commerce
• E-Learning
• E-marketing
• Efficient Consumer Response (ECR)
• Electronic Point of Sale (EPOS) System
• Emotional Selling Preposition (ESP)

• Endorsement
• Entrepreneur
• Ethical Marketing
• Experience Curve
• Export Marketing
• External Analysis