Glossary of Marketing Communications Terminology

Experience Curve

The plotted relationship between the amount of products produced and the cost per unit over time from launch. As more units are produced, the cost per unit usually declines, an effect that is partially attributable to the accumulation of experience.

• E-Business
• E-Commerce
• E-Learning
• E-marketing
• Efficient Consumer Response (ECR)
• Electronic Point of Sale (EPOS) System
• Emotional Selling Preposition (ESP)

• Endorsement
• Entrepreneur
• Ethical Marketing
• Experience Curve
• Export Marketing
• External Analysis