Glossary of Marketing Communications Terminology

Feature Article

A special or prominent article in a newspaper or magazine.

[usage] When newsworthy events happen, are you prepared to capitalize on it with a Feature Aticle?

• FAST Marketing
• Favicon
• Fax Preference Service (FPS)
• Feature Article
• Field Marketing
• First-Mover Advantage
• Flash
• FMCG

• Focus Groups
• Forecasting
• Four M's
• Four P's
• Frames
• Franchising
• Free Software
• Frequency Cap