Glossary of Marketing Communications Terminology

Field Marketing

The practice of sending representatives or agents to retail outlets with a view to building brand and supporting sales. They may for example conduct in-store promotions, set up point of sale displays, and ensure that products are displayed to best advantage.

• FAST Marketing
• Favicon
• Fax Preference Service (FPS)
• Feature Article
• Field Marketing
• First-Mover Advantage
• Flash
• FMCG

• Focus Groups
• Forecasting
• Four M's
• Four P's
• Frames
• Franchising
• Free Software
• Frequency Cap