Glossary of Marketing Communications Terminology

Focus Groups

A tool for market research where small groups of customers are invited to participate in guided discussions on the topic being researched

• FAST Marketing
• Favicon
• Fax Preference Service (FPS)
• Feature Article
• Field Marketing
• First-Mover Advantage
• Flash
• FMCG

• Focus Groups
• Forecasting
• Four M's
• Four P's
• Frames
• Franchising
• Free Software
• Frequency Cap