Glossary of Marketing Communications Terminology

Four M's

Money, Material, Machine and Manpower- traditional framework for viewing the resources available to a business, which can be useful when designing a marketing plan.

• FAST Marketing
• Favicon
• Fax Preference Service (FPS)
• Feature Article
• Field Marketing
• First-Mover Advantage
• Flash
• FMCG

• Focus Groups
• Forecasting
• Four M's
• Four P's
• Frames
• Franchising
• Free Software
• Frequency Cap