Glossary of Marketing Communications Terminology

Free Software

[1] Software which is available for use without monetary cost.

[2] Software which can be used, copied, studied, modified and redistributed without restriction.

• FAST Marketing
• Favicon
• Fax Preference Service (FPS)
• Feature Article
• Field Marketing
• First-Mover Advantage
• Flash
• FMCG

• Focus Groups
• Forecasting
• Four M's
• Four P's
• Frames
• Franchising
• Free Software
• Frequency Cap