Glossary of Marketing Communications Terminology

Graphic Design

[1] The use of graphic elements and text to communicate an idea or concept.

[2] The branch of visual arts concerned with the aesthetics and production of layout, design and typography.

[usage] Effective graphic desing draws the reader into your marketing materials.

• Geodemographics
• GLAM
• Graphic Design
• Grey Market

• Grey Marketing (also called Parallel Importing)
• Guarantees and Warranties
• Guerrilla Marketing
• GUPPIE