Glossary of Marketing Communications Terminology

Guerrilla Marketing

[1] The strategy of targeting small and specialised customer groups in such a way that bigger companies will not find it worthwhile to retaliate.

[2] Unconventional marketing intended to get maximum results from minimal resources.

• Geodemographics
• GLAM
• Graphic Design
• Grey Market

• Grey Marketing (also called Parallel Importing)
• Guarantees and Warranties
• Guerrilla Marketing
• GUPPIE