Glossary of Marketing Communications Terminology

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

HTML Banner

a banner ad using HTML elements, often including interactive forms, instead of (or in addition to) standard graphical elements.


 websites
 photography
 collateral material
 video/multimedia
 print advertising