Glossary of Marketing Communications Terminology

Logo

[1] A graphic, usually consisting of a symbol and/or group of letters, that identifies a company or brand.

[2] An identifying symbol used to advertise and promote an organization, event, product or service. Usually, such symbols combine pictorial and textual elements in a distinctive manner. When consisting solely of stylized textual elements, such symbols are referred to as logotypes or wordmarks.

[usage] What does your logo communicate about your company?

• Lead Management
• Leads
• Learning Log
• Link Popularity

• Link Text
• Linkrot
• Log File
• Logo