MarCom
[1]
Targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet. A marketing communications campaign may use a single approach, but more frequently combines several.
[2] Includes advertising, public relations, web development, signage, point-of-purchase, print collateral, direct mail, logo/packaging design - anything that serves as a vehicle for brand and marketing messages.
[usage] Business-to-Business marcom is our specialty.
[a.k.a.] Marketing Communications
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