Glossary of Marketing Communications Terminology

Marketing Mix

The combination of marketing inputs that affect customer motivation and behaviour. These inputs traditionally encompass four controllable variables 'the 4 Ps': product, price, promotion and place. The list has subsequently been extended to 7 Ps, the additions being people, process and 'physical evidence'.

• Macro Environment
• Mailing Preference Service (MPS)
• Manual Submission
• MarCom
• Market Challenger
• Market Development
• Market Entry
• Market Follower
• Market Research
• Market Segmentation
• Market Share
• Marketing
• Marketing Acronyms
• Marketing Audit
• Marketing Communications
• Marketing Information
• Marketing Metrics
• Marketing Mix
• Marketing Myopia

• Marketing Orientation
• Marketing Plan
• Marketing Planning
• Marketing Research
• Marketing Strategy
• Measurement
• Media
• Media Neutral Planning
• Merchant Account
• META Tags
• Metasearch Engine
• Micro Environment
• Mission Statement
• MMS
• Models (or Marketing Models)
• Modular Training
• Mood Board
• Multi Media
• Multimedia