Glossary of Marketing Communications Terminology

Marketing Myopia

Lack of vision on the part of companies, particularly in failing to spot customers' desires through excessive product focus. Term derives from the title of a seminal article by Theodore Levitt published in Harvard Business Review in 1960.

• Macro Environment
• Mailing Preference Service (MPS)
• Manual Submission
• MarCom
• Market Challenger
• Market Development
• Market Entry
• Market Follower
• Market Research
• Market Segmentation
• Market Share
• Marketing
• Marketing Acronyms
• Marketing Audit
• Marketing Communications
• Marketing Information
• Marketing Metrics
• Marketing Mix
• Marketing Myopia

• Marketing Orientation
• Marketing Plan
• Marketing Planning
• Marketing Research
• Marketing Strategy
• Measurement
• Media
• Media Neutral Planning
• Merchant Account
• META Tags
• Metasearch Engine
• Micro Environment
• Mission Statement
• MMS
• Models (or Marketing Models)
• Modular Training
• Mood Board
• Multi Media
• Multimedia