Glossary of Marketing Communications Terminology

Media

[1] Any type of communication used to transmit a marketing message.

[2] Films, tapes, and other audio-visual materials that require the use of special listening or viewing equipment.

[usage] An integrated marketing communications plan incorporates just the right mix of media to impactfully deliver your message.

• Macro Environment
• Mailing Preference Service (MPS)
• Manual Submission
• MarCom
• Market Challenger
• Market Development
• Market Entry
• Market Follower
• Market Research
• Market Segmentation
• Market Share
• Marketing
• Marketing Acronyms
• Marketing Audit
• Marketing Communications
• Marketing Information
• Marketing Metrics
• Marketing Mix
• Marketing Myopia

• Marketing Orientation
• Marketing Plan
• Marketing Planning
• Marketing Research
• Marketing Strategy
• Measurement
• Media
• Media Neutral Planning
• Merchant Account
• META Tags
• Metasearch Engine
• Micro Environment
• Mission Statement
• MMS
• Models (or Marketing Models)
• Modular Training
• Mood Board
• Multi Media
• Multimedia