Glossary of Marketing Communications Terminology

Off-The-Shelf

Ready-to-use programs, prepared in advance without regard to unique goals and objective

[usage] You'll get no off-the-shelf solutions at MSH ... you will get a proven approach to marketing communications that we've developed over the past 30 + years.

• Objectives
• Off-The-Shelf
• Offensive Marketing
• OINK
• Online Learning

• OPAL
• Operating System
• Organic Growth
• OS