Glossary of Marketing Communications Terminology

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POP

[1] Location where payment for goods or services takes place where the purchaser and seller are both present.

[2] Promotional piece placed where the product is actually sold.

[usage] POP displays and materials reinforce the buying decision.

[a.k.a.] Point of Purchase
 websites
 photography
 collateral material
 video/multimedia
 print advertising
 
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