Glossary of Marketing Communications Terminology

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

PR

[1] A planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its target audience.

[2] The promotion and protection of a company's image.

[usage] Generate more qualified leads than paid advertising. You can with a well-planned PR program.

[a.k.a.] Public Relations
 websites
 photography
 collateral material
 video/multimedia
 print advertising
 
© 1996-2012 (all rights reserved) • MSH Marketing Group, Inc.
PO Box 1260 - 333 Washington St. • Keene, New Hampshire 03431-1260
tel: (603) 352-7830 • fax: (603) 357-8884 •