Glossary of Marketing Communications Terminology

Peer to Peer (P2P) Marketing

Technique of encouraging customers to promote your product to one another, particularly on the Internet. An example might be a web site that offers users a discount on products in return for recruiting new customers for the site.

• P's
• Packaging
• Page View
• PANSES
• Parallel Importing
• Pay Per Click (PPC)
• Pay Per Click Searchengine
• Pay Per Lead (PPL)
• Pay Per Sale (PPS)
• Payment By Results (PBR)
• Peer to Peer (P2P) Marketing
• PEEST
• Personal Data
• Personal Selling
• PEST
• Pester Power
• PESTLE
• Photography
• Physical Evidence
• PIMS
• Planning
• Podcast
• Point of Purchase
• Point of Sale
• POP

• Pop-under
• Pop-Under Ad
• Pop-up
• Pop-Up Ad
• Portal
• Porter's Five Forces
• Portfolio (and Portfolio Analysis)
• POS
• Positioning
• PR
• Press Release
• Product Launch
• Product Life Cycle
• Product Placement
• Professional Marketing Standards
• Professional Services
• Programming
• Promotion
• Promotional Mix
• Promotional Plan
• Public Relations
• Publicity
• Pull Promotion
• Push Promotion