Glossary of Marketing Communications Terminology

Planning

[1] The act of formulating a program for a definite course of action.

[2] Establishing a broad outline for goals, policies, and procedures that will accomplish the objectives of the organisation.

[usage] We are a NH-based advertising agency and web site developer with more than 30 years experience in planning and delivering integrated marketing communication.

• P's
• Packaging
• Page View
• PANSES
• Parallel Importing
• Pay Per Click (PPC)
• Pay Per Click Searchengine
• Pay Per Lead (PPL)
• Pay Per Sale (PPS)
• Payment By Results (PBR)
• Peer to Peer (P2P) Marketing
• PEEST
• Personal Data
• Personal Selling
• PEST
• Pester Power
• PESTLE
• Photography
• Physical Evidence
• PIMS
• Planning
• Podcast
• Point of Purchase
• Point of Sale
• POP

• Pop-under
• Pop-Under Ad
• Pop-up
• Pop-Up Ad
• Portal
• Porter's Five Forces
• Portfolio (and Portfolio Analysis)
• POS
• Positioning
• PR
• Press Release
• Product Launch
• Product Life Cycle
• Product Placement
• Professional Marketing Standards
• Professional Services
• Programming
• Promotion
• Promotional Mix
• Promotional Plan
• Public Relations
• Publicity
• Pull Promotion
• Push Promotion