Glossary of Marketing Communications Terminology

Repertory Grid Method (RGM)

A technique for representing the attitudes and perceptions of individuals; also called Personal Construct Technique. The technique can be useful in developing market research (and other) questionnaires. Also known as 'Kelly Grids'

• R & D
• RAPPIES
• Rate Card
• Rectangle Ad
• Reference Group
• Relational Database
• Relationship Marketing
• Rep Firm

• Repertory Grid Method (RGM)
• Residential Training Courses
• Return on Investment (ROI)
• Return on Marketing Investment (ROMI)
• Rich Media
• run-of-network (RON)
• run-of-site (ROS)