Glossary of Marketing Communications Terminology

SWOT Analysis

A method of analysis which examines a company's Strengths, Weaknesses, Opportunities and Threats. Often used as part of the development process for a marketing plan, or to feed the results of a marketing audit back into a revised plan.

• Sales Promotion
• Sampling
• Scamp
• Screening
• Search Engine
• Search Engine Compatibility
• Search Engine Marketing
• Search Engine Optimization
• Search Engine Ranking
• Search Engine SPAM
• Search Engine Submission
• Search Marketing
• Search Spy
• Searchengine
• Searchengine Marketing
• Searchengine Optimization
• Searchengine Ranking
• Segmentation
• Self-Serve Advertising
• Seminars
• Sensitive Data
• Seven Ss
• Shareholder Value
• Shopping Cart

• Signage
• SINBAD
• SINDI
• SITCOM
• Site Search
• Skills Level Analysis Process
• Skimming
• SLAP
• SLEPT
• SME
• SMS
• Solutions
• SOSTT
• SPAM
• Spin
• Splash Page
• Sponsorship
• SSL
• Static Web Page
• Supplier Relationship Management (SRM)
• Supply Chain
• Surround Session
• SWOT Analysis
• Syndicate Groups