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[1]
The process of updating HTML code and choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keywords are queried on search engines.
[2] The practice of gaining high search engine position results for a website through careful placement, wording, and analysis of keywords for optimum search engine ranking. This can be considered part of an internet marketing strategy.
[usage] MSH helps companies optimize their web sites to produce higher search engine rankings with a comprehensive Search Engine Compatibility Review.
[a.k.a.] Searchengine Optimization
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