Glossary of Marketing Communications Terminology

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Search Engine Ranking

[1] A term used to describe the position of a site in a search result done on a keyword phrase. Often used in a phrase, such as, 'top search engine ranking', this would relate to a site showing up in the first 10 or 20 results from a search done on a particular keyword or search phrase.

[2] Ranking as it applies to search engines means your position in rank if someone searches a particular keyword, keywords or phrase.

[usage] MSH helps companies imrove their search engine rankings with a comprehensive Search Engine Compatibility Review.

[a.k.a.] Searchengine Ranking


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 collateral material
 video/multimedia
 print advertising