Glossary of Marketing Communications Terminology

Searchengine Marketing

[1] Employing techniques specifically designed to increase a web site's visibility in the search engine rankings as part of an internet marketing strategy.

[2] Thoughtful research, analysis and placement of keywords for achieving optimum search engine results.

[usage] MSH optimizes web sites to meet companies' searchengine marketing goals.

[a.k.a.] Search Engine Marketing

• Sales Promotion
• Sampling
• Scamp
• Screening
• Search Engine
• Search Engine Compatibility
• Search Engine Marketing
• Search Engine Optimization
• Search Engine Ranking
• Search Engine SPAM
• Search Engine Submission
• Search Marketing
• Search Spy
• Searchengine
• Searchengine Marketing
• Searchengine Optimization
• Searchengine Ranking
• Segmentation
• Self-Serve Advertising
• Seminars
• Sensitive Data
• Seven Ss
• Shareholder Value
• Shopping Cart

• Signage
• SINBAD
• SINDI
• SITCOM
• Site Search
• Skills Level Analysis Process
• Skimming
• SLAP
• SLEPT
• SME
• SMS
• Solutions
• SOSTT
• SPAM
• Spin
• Splash Page
• Sponsorship
• SSL
• Static Web Page
• Supplier Relationship Management (SRM)
• Supply Chain
• Surround Session
• SWOT Analysis
• Syndicate Groups