Glossary of Marketing Communications Terminology

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Searchengine Optimization

[1] The process of updating HTML code and choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keywords are queried on search engines.

[2] The practice of gaining high search engine position results for a website through careful placement, wording, and analysis of keywords for optimum search engine ranking. This can be considered part of an internet marketing strategy.

[usage] MSH helps companies optimize their web sites to produce higher search engine rankings with a comprehensive Search engine Compatibility Review

[a.k.a.] Search Engine Optimization


 websites
 photography
 collateral material
 video/multimedia
 print advertising