Glossary of Marketing Communications Terminology

Target Audience

[1] A group of people that is expected to buy a particular product or service.

[2] A specified audience or demographic group for which an advertising message is designed.

[usage] Objective, third-party market research will tell you how to best reach your target audience.

• Tailored Training
• Target Audience
• Targeting
• Telecommuting
• Telemarketing
• Telephone Preference Service (TPS)
• Test Marketing
• Text Ad
• Text Link Exchange

• TINKIE
• Title Tag
• Trade Journal
• Trade Marketing
• Trade Show
• Training Course
• Training Qualification
• Tweenagers