Glossary of Marketing Communications Terminology

Trade Journal

A publication that publishes news and other items of interest for a particular trade or industry.

[usage] MSH is experienced in working with industry trade journals for PR, advertising and advertorials.

• Tailored Training
• Target Audience
• Targeting
• Telecommuting
• Telemarketing
• Telephone Preference Service (TPS)
• Test Marketing
• Text Ad
• Text Link Exchange

• TINKIE
• Title Tag
• Trade Journal
• Trade Marketing
• Trade Show
• Training Course
• Training Qualification
• Tweenagers