Glossary of Marketing Communications Terminology

Trade Show

[1] An organized exhibition of products, based on a central theme, where manufacturers meet to show their products to potential buyers.

[2] Exposition held for members of a common or related industry. Not open to the general public.

[usage] MSH can assist you in every aspect of your tradeshow schedule.

• Tailored Training
• Target Audience
• Targeting
• Telecommuting
• Telemarketing
• Telephone Preference Service (TPS)
• Test Marketing
• Text Ad
• Text Link Exchange

• TINKIE
• Title Tag
• Trade Journal
• Trade Marketing
• Trade Show
• Training Course
• Training Qualification
• Tweenagers